Enhancing Indonesian Language Politeness at UNITRI Through Indonesian Language Courses: A Campus Impact Program Approach

Abstrak

This study investigates the enhancement of Indonesian language politeness among students at Universitas Tribhuwana Tunggadewi (UNITRI) Malang through the Indonesian Language course as part of a Campus Impact Program (Program Kampus Berdampak). Using a qualitative descriptive approach, this study examines politeness development across three interactional domains: student-lecturer communication, peer interaction, and digital communication via WhatsApp. Data were collected through classroom observation, interview, and documentation involving 40 students from cross-cultural backgrounds. Findings show that structured instruction in politeness strategies within the Indonesian Language course significantly improves students’ command of positive and negative politeness, particularly in formal academic contexts. The Campus Impact Program framework provides an enabling environment for contextualised, values-based language learning that extends beyond the classroom. The study concludes that the Indonesian Language course, when oriented toward real-world campus impact, functions as an effective vehicle for cultivating a culture of linguistic politeness among multicultural students.