Media Relations Activities in Shaping Image Group Nasyid Raihan

Abstrak

Entertainment business players, including the Nasyid Raihan group, carry out various strategies and ways to develop excellence and maintain the image of the name it carries through communication with both internal and external parties. The purpose of this study was to analyze: 1) Media relations activities carried out by Public Relations in forming the image of the Nasyid Raihan Group, 2) The image formation process carried out by Public Relations in forming the image of the Nasyid Raihan Group. 3) Supporting and inhibiting factors in carrying out media relations activities in shaping the image of the Nasyid Raihan Group. The theory used is public relations, media relations and image. While the qualitative research method with 3 key informants and 5 triangulation informants. The results obtained by public relations as executor of media relations activities have made various efforts to carry out their duties and functions and roles. Media relations activities carried out by the Nasyid Raihan Group in the form of press releases, press conferences, interviews, visits have been carried out every time there is an activity or event that will invite journalists in the context of publication to strengthen the image of the Nasyid Raihan Group; 1) The image formed by the Nasyid Raihan Group consists of perceptions, motivation, stimulants and attitudes that get positive impressions from the public, both internal and external. This is proven, every album or single Raihan always gets a positive response from listeners or the public; 2) Supporters of the Nasyid Raihan Group are well targeted publics. The inhibiting factor, the public realtions of the Raihan group attached to the head of personnel, did not become a barrier because the Nasyid Raihan Group already had its own public.