QRIS Ease of Access Strategy and its Impact on Public Interest in Digital Payment in Sumbermulyo Village, Pesanggaran, Banyuwangi

Dodi Prayogo Pangestu; Veta Lidya Delimah Pasaribu

doi:10.55927/cjas.v3i4.36

Penulis

Dodi Prayogo Pangestu Universitas Terbuka
Veta Lidya Delimah Pasaribu Universitas Terbuka

DOI:

https://doi.org/10.55927/cjas.v3i4.36

Kata Kunci:

QRIS, Digital Payment, Access Strategy, Public Interest, Financial Inclusion

Abstrak

This study aims to analyze the QRIS ease of access strategy and its impact on public interest in using the digital payment system in Sumbermulyo Village, Pesanggaran, Banyuwangi. The method used is a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation studies. The results of the study show that community education strategies, collaboration with local business actors, and community support and financial institutions in expanding digital infrastructure are very influential in increasing the adoption of QRIS. These findings strengthen the literature on the importance of digital literacy and policy support in the implementation of digital payment systems in rural areas.

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