The Influnce of Self-Efficacy and Motivation on Entrepreneurial Intention among Gen-Z Students in Sam Ratulangi University Manado
DOI:
https://doi.org/10.55927/cjas.v3i9.81Kata Kunci:
Self-Efficacy, Motivation, Entrepreneurial Intention, Gen-Z, University StudentsAbstrak
This study aims to examine the influence of self-efficacy and motivation on entrepreneurial intention among Generation Z students at Sam Ratulangi University. The increasing interest in entrepreneurship among youth highlights the importance of understanding the psychological factors that drive entrepreneurial intention. Using a quantitative research approach, data were collected through questionnaires from 104 Gen-Z students selected via purposive sampling. The variables analyzed include self-efficacy, motivation, and entrepreneurial intention. The results of multiple linear regression analysis reveal that self-efficacy and motivation simultaneously have a significant positive influence on entrepreneurial intention. However, self-efficacy alone was found to have a significant effect, while motivation on its own did not show a significant impact. These findings underscore the importance of confidence in one’s abilities as a key driver of entrepreneurial behavior. It is recommended that educational institutions implement programs that strengthen self-efficacy and incorporate motivational elements to foster entrepreneurial spirit among students.
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Hak Cipta (c) 2025 Ricky Mandagi, Joyce Joyce Lapian2, Merinda Pandowo
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