Branding and Digital Marketing Assistance as an Effort to Accelerate the Competitiveness of Jelethot Chips MSMEs in Samudra Village

Aulia Maharani; Selamet Eko Budi Santoso; Fajra Wahyu Prasetyo; Alun Arya Titis; Giezka Nuruzzahra; Nabila Cahya Fatimah; Alfian Zharan Ma’ruf; Regita Hikmah Zarliant; Aisyah Indah Setiawan; Yolan Tresna Hapsari; Alan Syahbian; Gustavo Aditiya Pratama; Siti Anisa; Arifin Suryo Nugroho

doi:10.55927/jpmf.v5i1.139

Authors

Aulia Maharani Universitas Muhammadiyah Purwokerto
Selamet Eko Budi Santoso Universitas Muhammadiyah Purwokerto
Fajra Wahyu Prasetyo Universitas Muhammadiyah Purwokerto
Alun Arya Titis Universitas Muhammadiyah Purwokerto
Giezka Nuruzzahra Universitas Muhammadiyah Purwokerto
Nabila Cahya Fatimah Universitas Muhammadiyah Purwokerto
Alfian Zharan Ma’ruf Universitas Muhammadiyah Purwokerto
Regita Hikmah Zarliant Universitas Muhammadiyah Purwokerto
Aisyah Indah Setiawan Universitas Muhammadiyah Purwokerto
Yolan Tresna Hapsari Universitas Muhammadiyah Purwokerto
Alan Syahbian Universitas Muhammadiyah Purwokerto
Gustavo Aditiya Pratama Universitas Muhammadiyah Purwokerto
Siti Anisa Universitas Muhammadiyah Purwokerto
Arifin Suryo Nugroho Universitas Muhammadiyah Purwokerto

DOI:

https://doi.org/10.55927/jpmf.v5i1.139

Keywords:

MSMEs, Product Branding, Digital Marketing, Community Empowerment

Abstract

This community service activity aims to increase the competitiveness of Jelethot Chips MSMEs in Samudra Village through visual identity optimization and digital marketing. The program will be implemented in February 2026 with a participatory mentoring method that includes the observation stage, creative execution, and technical training. The service process includes creating an original logo, updating the packaging into a more modern standing pouch, and education on the use of the WhatsApp Business and Facebook platforms as the main sales channel. The results of the activity show that there is an increase in the professionalism of product display and an expansion of digital market access for partners. The implication is that strengthening branding and digitalization is effective in strengthening the bargaining position of local products in the wider market, while encouraging the economic independence of MSME actors at the village level.

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