Online Marketing and Sustainability Training for MSMEs in Medan City

Siti Normi Sinurat; Kristanty M.N. Nadapdap; Dimita H.P. Purba; Duma Megaria Elisabeth; Rintan Saragih; Rike Y. Panjaitan; Januardi Mesakh; Markus Doddy Simanjuntak; Septony B. Siahaan

doi:10.55927/jpmf.v4i2.16

Authors

Siti Normi Sinurat Universitas Methodist
Kristanty M.N. Nadapdap Universitas Methodist
Dimita H.P. Purba Universitas Methodist
Duma Megaria Elisabeth Universitas Methodist
Rintan Saragih Universitas Methodist
Rike Y. Panjaitan Universitas Methodist
Januardi Mesakh Universitas Methodist
Markus Doddy Simanjuntak Universitas Sari Mutiara
Septony B. Siahaan Universitas Methodist

DOI:

https://doi.org/10.55927/jpmf.v4i2.16

Keywords:

Online Marketing, Sustainability, Digital Marketing, Creative Economy

Abstract

This community service focuses on increasing online marketing capacity and implementing sustainability principles in Micro, Small, and Medium Enterprises (MSMEs) in Medan City. The main objectives are to improve digital marketing skills, expand market reach, and encourage sustainable business practices to strengthen MSME competitiveness. The methods used include digital marketing training through social media and marketplaces, creative content creation workshops, e-commerce introduction, and education on sustainable business practices, especially the use of environmentally friendly packaging. This program involved 25 MSMEs from various sectors selected based on product potential and commitment to growth. The results showed a significant increase in participants' digital marketing skills, marked by an average increase of 55% in online sales and 143% in social media interactions during the three-month evaluation. As many as 72% of participants began to adopt sustainable business practices, including the use of biodegradable packaging and waste management. For the sustainability of the program, the community service team formed a Medan MSME digital community to support continuous learning and collaboration between participants.

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